AI SEO is the use of artificial intelligence to enhance the visibility of a website in search results. AI tools are able to analyze data fast. They can also provide suggestions for SEO work. This includes content idea generation, adding schema markup, and content marketing data analysis.
Here’s how to apply AI for SEO:
- Topic Research: Utilize tools such as ChatGPT to create content ideas.
- Keyword Research: Employ tools such as Semrush’s Keyword Magic Tool to discover related keywords with search volume and keyword difficulty data.
- Content Optimization: Employ Semrush’s Copilot to determine underperforming content and Semrush’s SEO Writing Assistant to optimize content based on SEO, originality, readability, and tone of voice.
- Internal Linking: Employ ChatGPT-4o to identify internal linking opportunities and Semrush’s Site Audit to detect orphaned pages.
- Backlink Analysis: Utilize Semrush’s Copilot to analyze backlink health and determine link-building opportunities.
- Schema Markup Generation: Utilize tools such as Jasper’s FAQ Schema Generator to generate schema markup code.
- Data Analysis: Utilize Semrush Copilot and AI Narratives for GA4 to analyze data and learn about user behavior.
AI SEO Best Practices - Identify areas where AI can assist most by targeting tasks that take you time or are strengths for AI, including data analysis and pattern detection.
- Create thorough prompts to improve the output from AI tools.
- Engage humans to inspect and polish AI-created content for accuracy, appropriateness, and brand voice. Always plagiarize check.
The future of AI in SEO is applying AI to assist seasoned SEOs, content marketers, and editors in producing high-quality content that adheres to Google’s E-E-A-T standards. Humans ought to select the best ideas that AI presents. Each marketing team is unique in terms of its needs, meaning that an AI tool suitable for one may not be for another.